My role
I work on content, scaling and the yatra pages. The site covers 30+ cities, but the yatra work is where the editorial model becomes clearest: treat a pilgrimage as one route with connected decisions, not a list of temples.
What the pages answer
- The Char Dham hub gives a 10–12 day route through Yamunotri, Gangotri, Kedarnath and Badrinath, then links the reader into transport, food and cost decisions.
- The cost guide prices the same darshan from ₹15,000–₹22,000 by buses and budget beds to roughly ₹2.29 lakh by helicopter. It itemises what packages omit, including ponies and palkis, and names the confidence level of each source.
- When sources disagree, the page prints both. It does not smooth conflicting notified and traveller-reported rates into a number that no one actually paid.
- The Odisha circuit is a 4–5 day route, not a temple list. It warns that non-Hindus cannot enter two headline temples, then gives the viewing alternatives people need before they arrive.
- The Amarnath, Gujarat Jyotirlinga and other yatra pages use the same reusable structure: route, number of days, cost, restrictions and honest trade-offs.
The scaling decision
The unit is a planning question. One route hub can support a cost page, food guide, individual stop pages and a day-by-day itinerary without duplicating the same generic introduction. That gives the site more pages while making each page more specific.