- Built Reddit-led reputation and community content for education, FMCG, skincare and services clients across India and the US.
- Developed and evaluated UGC, then planned seeding and posting subreddit by subreddit instead of treating Reddit as one channel.
- Learned what each community would tolerate before spending a client's money finding out. Posts that sound like a brand get removed; the work is making them useful enough to belong.
- One post I wrote for an online chess-learning client was picked up by chess.com's official X account, organically and unpaid.
experience
Reddit ORM and community growth
Inagiffy · March 2026 – July 2026